New TimeBridge Data Reveals Mass Migration to More Efficient 45-Minute Meetings
June 24, 2010 | Berkeley, CA — TimeBridge, the service that helps busy professionals schedule and run great meetings, released usage data today showing that, in little more than a month since TimeBridge championed more efficient 45-minute meetings, there has been a sizable shift from 60-minute to 45-minute meetings. Looking at the meeting length data 6 weeks before TimeBridge announced its 45-Minute Meeting movement compared to the 6 weeks after, the percent of 45-minute meetings grew a staggering 6 times, while the percent of 60-minute meetings decreased dramatically.
Before the campaign, which launched on May 12, 2010, 52% of meetings scheduled through TimeBridge were slated for 60 minutes and only 5% were for set for 45 minutes. Since the campaign only 29% of meetings were scheduled for 60 minutes and 30% for 45 minutes.
“Just amazing. We’ve been thrilled to see the response to the 45-Minute Meeting movement,” said Yori Nelken, CEO of TimeBridge. “From hundreds of positive comments, to dozens of additional suggested rules for more efficient meetings, to the undeniable scheduling metrics from our users, the 45-Minute Meeting is quickly becoming the default meeting length.”
Join the movement! Make your next meeting 45 minutes instead of an hour. Share a tip or get one from us at www.45minutemeeting.com.
Connect with TimeBridge for more information about how to schedule and run great meetings.
TimeBridge provides an intuitive web app that helps busy professionals schedule and run great meetings. TimeBridge makes it easy to find a time to meet, set an agenda, coordinate logistics, conduct a phone or web conference, and document decisions and actions. TimeBridge syncs across time zones and most popular calendars, including Google, Outlook and Apple iCal. TimeBridge for iPhone is available for download in the Apple App Store. TimeBridge is based in Berkeley, California and is backed by blue-chip venture capital firms Mayfield Fund and Norwest Venture Partners.
Peter Evers or Megan Soto